Abstract:
This paper shows how consumer research links the fragrance developer with the consumer in a manner which produces both databases for understanding consumers, and consumer-driven direction for fragrance development. The approach follows procedures developed by the authors over the past twenty years, and used successfully in different product categories to show consumer preferences, and to guide ongoing development. These procedures involve fragrance development and testing in-market products to create a database, fragrance sensory segmentation, modelling, optimisation, and reverse engineering.
Research Papers
Perceptual maps of sensory analysis and consumer reactions
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996
Research Papers
Preference maps from paired data
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Dominic Buck, Keith Greenhoff
Company: Product Perceptions Ltd.
December 1, 1996
Research Papers
Butterflies and tortoises
Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
 
December 1, 1996
