Resources Library by ANA

The index of consumer sentiment: Another look at the data and some methodological improvements

The Index of Consumer Sentiment (ICS) can be used to explain and forecast changes in the aggregate course of the economy. Its explanatory as well as its predictive power appears to be relatively low. Partly this might be caused by some methodological...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Hans Kasper, Ton Kuylen

June 15, 1984

The index method

In this paper, a classification method (the index method) is proposed which aims to discriminate between members of two groups (e.g. buyers and non-buyers). The index method is compared with two-group discriminant analysis which is a standard and...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Company: Philips International

June 15, 1984

Strategic marketing needs strategic research

This paper describes the use of mapping as a strategic research technique. Case histories are described in which the use of mapping lead to major changes being made in long-term plans. The specific mapping technique used uses nominally scaled data as...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: John Rice

June 15, 1983

The development of a financial panel and its contribution to financial marketing

A panel approach was adopted by AGB to solve this research information problem. The paper outlines the pilot stage of the Index panel and describes how this pilot led to major modifications both to the data collection processes and the data...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: John F. Swift, John English

June 15, 1983

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Reino E. Routamo

June 15, 1983

Making market segmentation studies more useful

The paper is based on experience in design, interpretation and application of five market segmentation studies for consumer products using samples of 600 to 2000 respondents in West Germany and Argentina and research into variables particularly in...

Catalogue: Seminar 1982: Classifying Consumers

Author: Gerhard Kleining

June 15, 1982

The pessimism with technology

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Claus Merbold

June 15, 1982

Sporting activities

This paper shows a brief analysis of the present-day situation in Austria with regard to skiing - a sporting activity which is of great importance in that country. The paper focuses on the local market situation, in this case the population of...

Catalogue: Seminar 1982: Classifying Consumers

Author: Werner Till

Company: GfK

June 15, 1982

The pessimism with technology (German)

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Claus Merbold

June 15, 1982