Abstract:
In this paper, a classification method (the index method) is proposed which aims to discriminate between members of two groups (e.g. buyers and non-buyers). The index method is compared with two-group discriminant analysis which is a standard and common technique of exploratory data analysis for selecting relevant variables and specifying the relationships between variables. It is shown how the index methods accounts for the problems met in applying two-group discriminant analysis.
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Research Papers
The Danish multi media index
Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Lene Hansen, Hanne Treu Andersen
 
June 15, 1992
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