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Baldrey, Feldman, Athorne and Wilson (1968a, November 01). A corporate financial model. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/a-corporate-financial-model
Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/predicting-media-schedule-effectiveness-by-the-media-planex-method
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model. ANA - ESOMAR. Retrieved June 18, 2024, from
Agostini and Steinberg (1966a, September 01). Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French). ANA - ESOMAR. Retrieved June 18, 2024, from
Sherak, B. (1966a, September 01). Testing new product ideas. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/testing-new-product-ideas
Agostini and Steinberg (1966a, September 01). Predicting media schedule effectiveness by the "media planex" method (French). ANA - ESOMAR. Retrieved June 18, 2024, from
Serraf, G. (1964a, June 15). A new model for a business game. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/a-new-model-for-a-business-game