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Comment on B. Baldrey's paper

Date of publication: November 1, 1968

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pierre Cavalieros

Abstract:

This model is purely a financial one. To give the inputs the different departments of the company must have their own models. The advantage of the corporate financial model is to make the different departments aware of the necessity of computing the inputs and to make the lack of information appear.

Pierre Cavalieros

Author

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Citation

Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper