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Núñez and González Sáinz (2021a, November 08). Las Marcas en el fútbol. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/las-marcas-en-el-f-tbol
Banerjee and Chau (2021a, October 04). Fan Love - understanding the modern sporting spectator. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/fan-love---understanding-the-modern-sporting-spectator
Policicio, R. (2020a, June 11). The power of storytelling in sports. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/the-power-of-storytelling-in-sports
Almeida and Miranda (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/boosting-fan-engagement
Almeida, P. (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/boosting-fan-engagement-10695
, A. (2015a, June 01). Revue Française du Marketing (Juin 2015). ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-2015-
Rivera and Besprosvan (2014a, June 15). Watch, play, live. ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/watch-play-live
, A. (2008a, October 01). Revue Française du Marketing (Octobre 2008). ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2008-
B.V., E. (2006a, May 01). Research World (May 2006). ANA - ESOMAR. Retrieved May 23, 2024, from
https://ana.esomar.org/documents/research-world-may-2006-