Abstract:

In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from some of the worlds largest sporting franchises to bring this to life. Key highlights include;

• Using internet research to penetrate difficult-to-reach cohorts
• Applying AI to speed up the insight generation process
• Leveraging machine learning to move from insight through to tangible actionables across sectors