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The power of storytelling in sports

Date of publication: June 11, 2020

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Renata Policicio

Abstract:

The main 3 takeaways of the presentation are:

- It is possible to measure what makes and predicts engaging storytelling;

- Relatability is the most important attribute to any story, no matter what your objective is;

-Different generations connect and value stories in different ways.

Renata Policicio

Author

This is a long description of some author details.

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Research Papers

Harnessing powerful storytelling

Catalogue: Insights Festival 2020

Authors: Renata Policicio, Collin Leirvik

Companies: ESPN, LRWGreenberg

September 15, 2020

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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling-11588


Videos

Harnessing powerful storytelling

Catalogue: Insights Festival 2020

Authors: Renata Policicio, Collin Leirvik

Companies: ESPN, LRWGreenberg

September 15, 2020

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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling


Research Papers

The power of bad

Catalogue: Insights Festival 2020

Authors: Grant Feller, Leanne Tomasevic

Companies: GF-Media, Truth Consulting

September 15, 2020

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Citation

Feller and Tomasevic (2020a, September 15). The power of bad. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/the-power-of-bad-11591


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Citation

Policicio, R. (2020a, June 11). The power of storytelling in sports. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/the-power-of-bad-11591