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Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Videos

Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023
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Citation

Krishnan, H. (2023a, October 05). Solving Market Research Challenges. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/solving-market-research-challenges


Videos
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Citation

Passingham et al. (2023a, October 05). Who questions the questioners?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/who-questions-the-questioners-


Videos
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Citation

Oosterhuis , B. (2023a, October 05). SurveyMonkey. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/surveymonkey

Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022
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Citation

Brigham, N. (2022a, September 29). Respondent Engagement. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/respondent-engagement-11912


Videos
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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-


Videos
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Citation

(2022a, September 23). Discussion: Are playful surveys just fun and games?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/discussion-are-playful-surveys-just-fun-and-games-


Videos
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Citation

(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-


Research papers

What's the New Normal

When executing research projects online, through panels and communities, it is often difficultreaching and engaging with younger audiences. This can impact the timings and finances of a project,so a need for optimising the research technique was...

Catalogue: Dynamic. Diverse. Digital
Author: Temi Marinova
Company: DWise
June 20, 2022
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Citation

Marinova, T. (2022a, June 20). What's the New Normal. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/what-s-the-new-normal-