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Sampson, P. (1980a, June 15). The evaluation of below-the-line activity by ad hoc field research . ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research-
Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-
Taylor, H. (1980a, June 15). There are big bucks in issues public issues, corporate management and survey research. ANA - ESOMAR. Retrieved May 25, 2024, from
de Buijzer, F. C. (1980a, June 15). Smoking habits amongst the youth. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/smoking-habits-amongst-the-youth
Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved May 25, 2024, from
Warren and King (1980a, June 15). Survey on opinion, attitude and voting intention during the 1979 British general election campaign. ANA - ESOMAR. Retrieved May 25, 2024, from
Serrell, G. (1980a, June 15). The use of surveys by an international publication . ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/the-use-of-surveys-by-an-international-publication-
Jannacone and Salamon (1980a, June 15). Mass media and free time. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/mass-media-and-free-time
Worrall and Twyman (1980a, June 15). Measurement of average issue readership. ANA - ESOMAR. Retrieved May 25, 2024, from
https://ana.esomar.org/documents/measurement-of-average-issue-readership