Mass media and free time

Date of publication: June 15, 1980

Abstract:

The paper presents the objectives, the method, some results and forms of utilisation of a survey (ISJ Survey) on the reading habits, as regards the periodical press, of Italian children and young people (aged between 6 and 17), on exposure to other advertising media and on the interests and consumption of youngsters, in the age groups considered.

Costantino Jannacone

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Ennio Salamon

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