Abstract:
This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly, but not only, in the United States), the reasons why companies are spending more and more money for this type of research, and the different ways in which the survey findings have been used.
Research Papers
Innovative target market research
Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Patricia Botwinick, Barbara R. Lewis
 
June 15, 1988
Research Papers
A new service transforms members of a club into clients of a company
Catalogue: ESOMAR Congress 1987
Author: Susana Tisler
 
September 1, 1987
