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There are big bucks in issues public issues, corporate management and survey research

Date of publication: June 15, 1980

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Company: Harris Interactive (Europe)

Author: Humphrey Taylor

Abstract:

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly, but not only, in the United States), the reasons why companies are spending more and more money for this type of research, and the different ways in which the survey findings have been used.

Humphrey Taylor

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Taylor, H. (1980a, June 15). There are big bucks in issues public issues, corporate management and survey research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/achieving-a-strategic-integrated-approach-to-corporate-reputation-measurement