Abstract:
This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly, but not only, in the United States), the reasons why companies are spending more and more money for this type of research, and the different ways in which the survey findings have been used.
This could also be of interest:
Webinars
Market research legal issues to consider in 2017
Catalogue: Webinars 2017
Author: Ashlin Quirk
Company: Research Now SSI
January 26, 2017
Research Papers
Research in changing corporate markets
Catalogue: Seminar 1988: Research For Financial Services
Author: Mervyn Flack
 
June 15, 1988
Research Papers
Achieving a strategic, integrated approach to corporate reputation measurement
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Raymond Heath
 
September 19, 2004
