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There are big bucks in issues public issues, corporate management and survey research

Date of publication: June 15, 1980

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Company: Harris Interactive (Europe)

Author: Humphrey Taylor

Abstract:

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly, but not only, in the United States), the reasons why companies are spending more and more money for this type of research, and the different ways in which the survey findings have been used.

Humphrey Taylor

Author

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Research Papers

Innovative target market research

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Patricia Botwinick, Barbara R. Lewis

 

June 15, 1988

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Citation

Botwinick and Lewis (1988a, June 15). Innovative target market research. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/innovative-target-market-research


Research Papers

A new service transforms members of a club into clients of a company

Catalogue: ESOMAR Congress 1987

Author: Susana Tisler

 

September 1, 1987

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Citation

Tisler, S. (1987a, September 01). A new service transforms members of a club into clients of a company. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/a-new-service-transforms-members-of-a-club-into-clients-of-a-company


Research Papers

Advocacy advertising as a strategy of corporate external communications

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: S. Prakash Sethi

 

June 15, 1981

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Citation

Sethi , S. (1981a, June 15). Advocacy advertising as a strategy of corporate external communications. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/advocacy-advertising-as-a-strategy-of-corporate-external-communications


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Citation

Taylor, H. (1980a, June 15). There are big bucks in issues public issues, corporate management and survey research. ANA - ESOMAR. Retrieved February 01, 2023, from


https://ana.esomar.org/documents/advocacy-advertising-as-a-strategy-of-corporate-external-communications