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Research papers

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
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Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-


Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Research papers
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Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children


Research papers

Application of life style studies media planning by motivational-psychological criteria

In our agency, advertising campaigns are developed in principle in the aspect of individual reach of target persons, and not with alignment to the mass public. The advertising is to reach the individual person, and not a more or less heterogeneous...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Heinz Retsch
June 15, 1980
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Citation

Retsch, H. (1980a, June 15). Application of life style studies media planning by motivational-psychological criteria. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/application-of-life-style-studies-media-planning-by-motivational-psychological-criteria


Research papers

Children of the sixties

The purpose of this paper is to examine the importance in research terms of a number of major social changes affecting children today. We use the family as the main area of focus to describe the implications of social change for our target group.

Catalogue: Seminar 1980: Children And Young People
Authors: Jacqui Adams, Wendy Mitchell
June 15, 1980
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Citation

Adams and Mitchell (1980a, June 15). Children of the sixties. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/children-of-the-sixties


Research papers

Ten years of media research and planning in Italy

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following:A. The target group;B. How to structure vehicle...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Vittorio M. Meroni
June 15, 1980
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Citation

Meroni , V. M. (1980a, June 15). Ten years of media research and planning in Italy. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/ten-years-of-media-research-and-planning-in-italy


Research papers

The quality of magazine and tv exposures

The objective of media planning is to establish, within the framework of the budget for a specific advertising target, the optimum cost-effective combination of carriers for the advertising in question. As a rule, the selection of the media is based...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Rolf Speetzen, Wilfried Wenzel
June 15, 1980
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Citation

Speetzen and Wenzel (1980a, June 15). The quality of magazine and tv exposures. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/the-quality-of-magazine-and-tv-exposures


Research papers

Designing questions for children

The paper considers important aspects of designing questions for children. It commences with a discussion of the constraints and limitations of conducting questionnaire-based research with children, covering such items as the difficulty of recording...

Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
June 15, 1980
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Citation

Mayes, P. A. (1980a, June 15). Designing questions for children. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/designing-questions-for-children