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Research papers

Editorial

Over the past 25 years, I have witnessed the radical transformation of an industry that has thrived thanks to the synergy between technology and data analysis. I fondly recall the hours I spent processing tables in SPSS, building presentations in...

Catalogue: Latin America 2024
Author: Pedro Fernandez Ayala
Company: AB InBev
April 24, 2024
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Citation

Fernandez Ayala, P. (2024a, April 24). Editorial. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/editorial-12364


Research papers

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Judith Staig, Rose Tomlins
Company: GfK
November 20, 2008
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Citation

Staig and Tomlins (2008a, November 20). Technography/ethnography in the real world. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/technography-ethnography-in-the-real-world


Research papers

From 'gizmo geeks' to 'toy freaks'

This paper looks at the use of cultural differences to help segmentation at a socio-cultural level rather than solely at a demographic or psychographic level. It uses Geert Hofstede’s cultural dimensions to understand consumer mindsets and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Dipen Mehta
June 15, 1998
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Citation

Mehta, D. (1998a, June 15). From 'gizmo geeks' to 'toy freaks'. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/from-gizmo-geeks-to-toy-freaks-


Research papers

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: John Deighton, Franco M. Nicosia, Yoram Wind
June 15, 1983
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Citation

Deighton, Nicosia and Wind (1983a, June 15). Exploration into the time-money tradeoff. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/exploration-into-the-time-money-tradeoff


Research papers

The pessimism with technology (German)

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology (German). ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-pessimism-with-technology-german-


Research papers

The pessimism with technology

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
×

Citation

Merbold, C. (1982a, June 15). The pessimism with technology. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-pessimism-with-technology