Resources Library by ANA

The first year of a nationwide push-button meter, TV audience measurement system in Portugal

Ecotel Portugal had its first TV audience results available by March 1991. The experience with a nationwide meter system in Portugal is thus limited to about one year. Taking this fact into consideration and after an introduction, this paper starts...

Catalogue: Seminar 1992: Media Research Meets The Future

Authors: Antonio Valente, Paula C. Mateus, Ana Marquilhas

June 15, 1992

Audience reaction information

Channel Four is a U.K. national television channel, set up in 1982 and today accounts for around 10% of all viewing. It is financed from the sale of commercial airtime but it is not a private enterprise. It is, effectively, a public service...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Hugh Johnson

June 15, 1992

Fusion and the media/marketing database mix

Changes within the UK Television market, both recent and imminent, will bring the buying and selling of TV airtime moving much closer to the negotiation of Press space. The separate selling of Channel 4 airtime, the continuing growth of satellite...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Richard Silman

June 15, 1992

TV/radio in the 21st century

This paper draws upon more than twenty years of analysis and research and discusses audiences to radio and TV in the next century. The paper begins by recollecting audience behaviour some twenty years ago and the substantial changes that have taken...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Barry Kiefl

June 15, 1992

Continuous TV measurement through diary panels

The broadcasting industries in South East Asia are showing the same fast development as the economies. Both in methodological and data delivery terms, many of the markets have the same facilities as markets in Europe and North America. Although not...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John Kaye

June 15, 1992

The development of a non-telephone peoplemeter for third world environments

While most countries entering the peoplemeter era are First World countries with near universal telephone ownership, this is not always the case. Even where telephone ownership is high, a portion of the TV universe may be overlooked because of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Bryan W. Butler

June 15, 1992

Assessing the benefits of combined weeklies and television advertising

In the autumn of 1991 we conducted, through matched area samples and covering both weekly magazines and television, the biggest ever controlled advertising experiment in Sweden. Using 2,6 telephone interviews and 1,3 home interviews we evaluated the...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Ake Wissing

June 15, 1992

How people use television

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Maura Clancey

June 15, 1992

Measurement of nonresponse error in national TV panels

In sampling human populations, the researcher is always faced with the issue of nonresponse, whether through the unwillingness or the inability of the predesignated respondent to supply the required information. The problem is magnified in the case...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: John A. Dimling

Company: Nielsen

June 15, 1992