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Patchen and Webb (2005a, June 23). New insights on first-time electronic data on out-of-home and time-shifted television viewing. ANA - ESOMAR. Retrieved September 26, 2024, from
Phadnis and Dusad (2005a, June 23). The multi-media blitz. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-multi-media-blitz
Mueller-Lust and Bulgrin (2005a, June 23). DVR impact is not 30-second shattering. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dvr-impact-is-not-30-second-shattering
Daehler, M. (2005a, June 22). Single source multimedia measurement. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/single-source-multimedia-measurement
Bennett and Peacock (2005a, June 21). Measuring radio's real ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-radio-s-real-roi
Uyenco and Mueller-Lust (2005a, June 21). Product integration: The gold behind the American Music Awards. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-integration-the-gold-behind-the-american-music-awards
Marshall, D. (2005a, June 21). How effective is product placement at improving brand image and preference?. ANA - ESOMAR. Retrieved September 26, 2024, from
Phadnis, A. (2005a, June 21). PENTA-GRATION!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/penta-gration-
Pinnington, D. (2005a, April 19). Through the shopper's eyes. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/through-the-shopper-s-eyes