Resources Library by ANA

The role of prior data in the sampling of minority populations or parameters

The paper begins, by discussing the problems that can arise in the design of samples for multi-purpose industrial and consumer surveys. A model of the data collection in such surveys is given in the format of a data hierarchy. This discussion is then...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Stephen Kelly

May 1, 1981

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Maggie Stanway

June 18, 1980

Women at work

Like most European countries, Britain has attempted in recent years to attack discrimination against women, both by introducing penalties for discrimination, and by taking positive action to relieve disabilities which cause underachievement by women...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Andrew Robert McIntosh

June 18, 1980

United Kingdom

The paper points out that one result of sluggish economic growth in Britain over the past decade has been a similarly slow increase in advertising expenditure. Consequently, funds have been lacking for heavy investment in new media research services,...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Derek Bloom

June 15, 1980

The symbolism of fashion

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British...

Catalogue: Seminar 1980: Children And Young People

Author: Susan A. Fisher

June 15, 1980

Survey on opinion, attitude and voting intention during the 1979 British general election campaign

In the weeks just prior to the British general election of May 1979 Research Services Ltd. conducted a series of four surveys for a London Sunday newspaper, the Observer. In some ways, there was nothing unusual about the four surveys. They were of a...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Michael Warren, Anthony King

June 15, 1980

A comparative analysis of voting and voters in Germany and the United Kingdom

The objective of this paper is to investigate what can be learnt about comparative politics from an examination of public opinion poll data across country. The two countries selected are Germany and Britain: and the data compared is mainly taken from...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: John Clemens, Kurt Galler

Company: Marplan Forschungsgesellschaft mbH

June 15, 1980

Measurement of average issue readership

The JICMARS survey - launched in 1978 - is a continuous survey amongst UK General Medical Practitioners jointly financed by publishers, advertising agents and the pharmaceutical industry. The objective is to provide media planning data concerning...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: R. J. Worrall, Tony Twyman

June 15, 1980

New product development in an evolving market

This paper examines and discusses the new product marketing and research strategy in one of the largest and most successful food manufacturers in the U.K., Birds Eye Foods Limited. Three broad phases of new product strategy can be distinguished, and...

Catalogue: Seminar 1979: New Product Development

Authors: Michael J. Riddle, Jonathan Wilkinson

October 1, 1979