Abstract:

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British fashions, we hope to help those marketing to young people to recognise new trends and fashions as they occur, and to make fashion-related decisions with a greater depth of understanding. Much of the data is derived from a qualitative/quantitative study on the lifestyle of school-age teenagers, conducted in U.K. by Youth Profile with a total sample of 580 boys and girls.