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Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Morgan, Pymont and Bond (1987a, September 01). The application of micro-modelling to predicting total market mix potential. ANA - ESOMAR. Retrieved September 26, 2024, from
Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion
Lewandowski and Otterpohl (1987a, June 15). Supporting marketing decisions by forecasting and simulation based on panel data. ANA - ESOMAR. Retrieved September 26, 2024, from
Lin, L. Y. (1987a, June 15). Forecasting new over-the-counter drug sales at various price levels. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/forecasting-new-over-the-counter-drug-sales-at-various-price-levels
Twardawa and Missner (1987a, June 15). GFK behavior scan . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/gfk-behavior-scan-
Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved September 26, 2024, from
Katz and Rhodes (1987a, June 15). How extra strong research helped launch extra strong teabags. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-extra-strong-research-helped-launch-extra-strong-teabags
Beswick, Sheldon and Kroes (1986a, June 15). Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel. ANA - ESOMAR. Retrieved September 26, 2024, from