Back

The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Company:

Author: Ingrid Leyssens

Abstract:

The objective of this paper is to explain the use of micro- simulation models in different types of marketing problems. When and how should they be used, what are the practical requirements of such surveys and what sort of solutions to marketing problems can be expected from this methodology.

Ingrid Leyssens

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Micro-analytic behavioural simulation models

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Jean-Philippe Faivre

 

June 15, 1971

×

Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models


Research Papers

Computer simulation of the pharmaceutical market response

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Alexandre Thabor

 

February 1, 1979

×

Citation

Thabor, A. (1979a, February 01). Computer simulation of the pharmaceutical market response. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/computer-simulation-of-the-pharmaceutical-market-response


Research Papers

The bank new customer behaviour and communication simulation models

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Alexandre Thabor

 

February 1, 1975

×

Citation

Thabor, A. (1975a, February 01). The bank new customer behaviour and communication simulation models. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-bank-new-customer-behaviour-and-communication-simulation-models


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-bank-new-customer-behaviour-and-communication-simulation-models