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The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

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Author: Ingrid Leyssens

Abstract:

The objective of this paper is to explain the use of micro- simulation models in different types of marketing problems. When and how should they be used, what are the practical requirements of such surveys and what sort of solutions to marketing problems can be expected from this methodology.

Ingrid Leyssens

Author

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Citation

Leyssens, I. (1987a, June 15). The use of micro-simulation models in the development and positioning of new and existing pharmaceutical and O.T.C. products. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models