Resources Library by ANA

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005

Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli

May 15, 2005

A virtual testing approach to improve new product success rates

Today much more knowledge about what it takes to create a successful new product is available, yet four out of five new products still fail. This paper examines some of the possible reasons for this 'lack of progress' and makes a case that challenges...

Catalogue: Asia Pacific 2004

Authors: Lionel Wang, Karl Irons, Henry Xin

Company: Market-Guide Consulting (China) Co., Ltd.

March 28, 2004

A new generation of brand controlling

Management has concluded that brands represent the most important asset of a company. Independent from their branches, this is almost true for all brands. Brands demand high investment in marketing activities in order to secure and build value. The...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Oliver Hupp

Company: GfK

September 14, 2003

Creating a new corporate culture for sustainable growth and high performance

Corporate reputation has become an important component of today's business literature. Numerous academic studies and interest in coverage increase regularly. Parallel to this increasing emphasis, a significant opportunity is open to several actors....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Emre Erdogan, Selim Oktar, Tahsin Saltik

September 14, 2003

Data integration or fusion

This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Author: Paul Baynton

June 18, 2003

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 16, 2003

Recognizing the consumer power in the cable TV market in Brazil!

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and...

Catalogue: Latin America 2003

Authors: Bárbara Corrales, Simone Felisardo

Company: EP - Escritório de Pesquisa Eugênia Paesani

May 4, 2003

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Company: IBOPE Inteligencia

May 4, 2003

How an external audit can assist an industry in establishing the credibility of a rating service

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

Catalogue: Latin America 2003

Authors: George Ivie, Nick Terlizzi

May 4, 2003