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Data integration or fusion

Date of publication: June 18, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Author: Paul Baynton

Abstract:

This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by Dina Raimondi and Gilles Santini at the Worldwide Readership Symposium in Vancouver 1997, which may well suit more of users' requirements than methods used so far.

Paul Baynton

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No free lunch in data fusion/integration

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Michelle de Montigny, Roland Soong

 

June 16, 2004

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Citation

de Montigny and Soong (2004a, June 16). No free lunch in data fusion/integration. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/no-free-lunch-in-data-fusion-integration


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Testing data fusion

Catalogue: Seminar 1988: Media And Media Research

Author: James Rothman

 

June 15, 1988

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Rothman, J. (1988a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/testing-data-fusion


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Testing data fusion

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

 

June 15, 1980

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Citation

Rothman, J. (1980a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/testing-data-fusion-1988


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Citation

Baynton, P. (2003a, June 18). Data integration or fusion . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/testing-data-fusion-1988