This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by Dina Raimondi and Gilles Santini at the Worldwide Readership Symposium in Vancouver 1997, which may well suit more of users' requirements than methods used so far.
Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: James H. Collins, Daniel T. Mallett
June 12, 2002
- This could also be of interest