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Data integration or fusion

Date of publication: June 18, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Author: Paul Baynton

Abstract:

This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by Dina Raimondi and Gilles Santini at the Worldwide Readership Symposium in Vancouver 1997, which may well suit more of users' requirements than methods used so far.

Paul Baynton

Author

This is a long description of some author details.

Research Papers

Media planning enters the 21st century

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Melissa Heath, Lisa Rudman, Michelle Crellin

 

June 13, 2002

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Citation

Heath, Rudman and Crellin (2002a, June 13). Media planning enters the 21st century. ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/media-planning-enters-the-21st-century


Research Papers

The contribution of magazines in mixed TV-print schedules

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Michelle de Montigny, Roland Soong

Company: KANTAR TNS Malaysia

June 13, 2002

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Citation

de Montigny and Soong (2002a, June 13). The contribution of magazines in mixed TV-print schedules. ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/the-contribution-of-magazines-in-mixed-tv-print-schedules


Research Papers

Internet inclusive multi-media reach/frequency and optimization

Catalogue: ESOMAR/ARF WAM Conference 2002: Online

Authors: James H. Collins, Daniel T. Mallett

 

June 12, 2002

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Citation

Collins and Mallett (2002a, June 12). Internet inclusive multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/internet-inclusive-multi-media-reach-frequency-and-optimization-


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Citation

Baynton, P. (2003a, June 18). Data integration or fusion . ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/internet-inclusive-multi-media-reach-frequency-and-optimization-