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The Latin American market

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Company:

Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni

Abstract:

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a regional context.Technical relevance: to evaluate the effectiveness of online surveys as a way of doing research in the regional level.

Laure Castelnau

Author

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Ney Luiz Silva

Author

This is a long description of some author details.

Nelsom Marangoni

Author

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Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/how-to-turn-latin-american-trends-into-market-opportunities