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Recognizing the consumer power in the cable TV market in Brazil!

Date of publication: May 4, 2003

Catalogue: Latin America 2003

Company: EP - Escritório de Pesquisa Eugênia Paesani

Authors: Bárbara Corrales, Simone Felisardo

Abstract:

Since 1999, EP-Escritorio de Pesquisa Eugenia Paesani has been working jointly with NET on a project for continuous evaluation of company performance - according to the clients' perception - aiming at the improvement of services rendered by Net and client loyalty solidification. Along the last years circa 30,000 interviews were held, distributed among nine Brazilian states. A very enriching factor in this project was the full integration between EP and NET, from the initial phase, resulting in highly productive work dynamics for both sides.

Bárbara Corrales

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Simone Felisardo

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Recognizing the consumer power in the cable TV market in Brazil! (Spanish)

Catalogue: Latin America 2003

Authors: Bárbara Corrales, Simone Felisardo

Company: EP - Escritório de Pesquisa Eugênia Paesani

May 4, 2003

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Citation

Corrales and Felisardo (2003a, May 04). Recognizing the consumer power in the cable TV market in Brazil! (Spanish). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/recognizing-the-consumer-power-in-the-cable-tv-market-in-brazil-spanish-


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Authors: Ana Hutz, Christian Andrei, Gustavo Madi Rezende, Elisabete Paschoal

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Citation

Hutz, Andrei, Rezende and Paschoal (2004a, April 18). Consumer behaviour and demand projections for the consumer electronics market in Brazil. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-demand-projections-for-the-consumer-electronics-market-in-brazil


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Mariano, Rampazzo and Fiasco (2003a, May 04). In the backstage of the TV audience. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/in-the-backstage-of-the-tv-audience


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Citation

Corrales and Felisardo (2003a, May 04). Recognizing the consumer power in the cable TV market in Brazil!. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/in-the-backstage-of-the-tv-audience