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Research papers

Segmentation and cluster analysis

It has become commonplace to note the growing use of sophisticated techniques in processing market research: cluster analysis and segmentation analysis, as well as factor analysis, discriminant analysis, canonical analysis, multivariate analysis of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Joseph Lion
June 15, 1972
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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis


Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Two basic questions facing the researcher when dealing with backwards segmentation relate to the choice of the data handling technique and the choice of variables to work with. The findings reported here suggest that the latter question is far more...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Flemming Hansen
June 15, 1972
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Citation

Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/backwards-segmentation-using-hierarchical-clustering-and-q-factor-analysis


Research papers

New methods for new research (French)

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Patrice Bertier, Jean-Marie Bouroche
June 15, 1972
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Citation

Bertier and Bouroche (1972a, June 15). New methods for new research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-methods-for-new-research-french-


Research papers

Combining dissonance theory to product space constructs

Market segmentation has during the past few years been an intensively discussed topic. The discussion has, however, caused a clarification of thinking and a more effective utilisation of various methods. Market segmentation has so far proceeded in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Eero Meckelborg
June 15, 1971
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Citation

Meckelborg, E. (1971a, June 15). Combining dissonance theory to product space constructs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combining-dissonance-theory-to-product-space-constructs


Case studies

Segmentation of doctors: A case study

Since this conference is concerned with doctor typology, the emphasis of the paper will be in terms of describing, using one particular case-history as a vehicle, the concepts behind the use of one specific technique (or rather 'duo' of techniques)...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis
June 15, 1970
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Citation

Coleman, Eastman, Malcom and Jarvis (1970a, June 15). Segmentation of doctors: A case study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/segmentation-of-doctors-a-case-study


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology


Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969
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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology-german-


Research papers

Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers

The panel pointed out that there were programs available, at least in England, that produced clusters on a more satisfactory basis. The TYPOL method is an "average linkage" procedure based on an effectively random order of presentation rather than,...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On H. Bergonier, A. Winkler and C. Ragnitz's papers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-h-bergonier-a-winkler-and-c-ragnitz-s-papers


Research papers

Comment on A. Winkler & C. Ragnitz's paper

We have mainly discussed the problem of weighting properly the variables. It is quite clear that the authors do not want to introduce any discriminating policy between the items of variables. But they consider it as a necessary refinement to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresoozi
November 1, 1968
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Citation

Quatresoozi, J. (1968a, November 01). Comment on A. Winkler & C. Ragnitz's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comment-on-a-winkler-c-ragnitz-s-paper