Abstract:
We have mainly discussed the problem of weighting properly the variables. It is quite clear that the authors do not want to introduce any discriminating policy between the items of variables. But they consider it as a necessary refinement to associate with each of these items a weight expressing its discrimination power. Their similarity index is therefore weighting the variables according to their information content.
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Catalogue: Seminar 1968: Operational Research In Marketing
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Catalogue: Seminar 1968: Operational Research In Marketing
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