Abstract:
The panel pointed out that there were programs available, at least in England, that produced clusters on a more satisfactory basis. The TYPOL method is an "average linkage" procedure based on an effectively random order of presentation rather than, even, the grouping of those maximum linkages first. Phase 3, however, permitted some tidying up. The main usefulness was seen as a relatively cheap method of producing descriptive clusters.
This could also be of interest:
Research Papers
Comment on A. Winkler & C. Ragnitz's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresoozi
 
November 1, 1968
Research Papers
Comment on H. Bergonier's paper
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
 
November 1, 1968
Research Papers
Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers
Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
 
November 1, 1968
