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Research papers

Barry Callebaut strikes gold with the chocolate of the future

We demonstrate how we helped feed the innovation funnel of Barry Callebaut with product ideas that have a higher likelihood of success. We show the importance of working from a motivational and multi-sensory perspective in uncovering a completely new...

Catalogue: Congress 2018
Authors: Karin Loobuyck, Jasper Scheir, Ludovic Depoortere
September 23, 2018

Research papers

Diamonds or dust

The low success rate for innovation in Indian FMCG became a subject of interest at Nestlé India. Partnering with Nielsen we set out to understand what it takes innovations to win in the long term- form birth, to breakthrough and beyond the first...

Catalogue: Congress 2016: #WOW
Authors: Ritanbara Mundrey, Amit Bali
Company: Nielsen
September 22, 2016

Research papers

The changing role of money

It's a Brave New World for financial services. Managing and moving money should be a right, not a privilege. That's one of the hallmarks of PayPal's inclusive and progressive vision. To help us bring this vision to life, PayPal partnered with...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
November 18, 2015


Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007
Author: ESOMAR B.V.
April 1, 2007


Research World (May 2005)

There are numerous anecdotes demonstrating how inventors and entrepreneurs had no clear vision of how new products would be adopted or used. Because of the lack of growth in a lot of markets, efforts are being stepped up to identify successful new...

Catalogue: Research World 2005
Author: ESOMAR B.V.
May 1, 2005

Research papers

Research in new product development

New products are the lifeblood of marketing. Even the most successful products have a life stage, and so marketing companies are continually looking to develop new products and re-stage existing ones. It is almost universally true that the best...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Julian R. Bond, Joseph Debacq
September 1, 1998

Research papers

Developing a volume estimation procedure for new agrichemicals

The Agrochemical division of Monsanto in Europe were looking to develop a means to evaluate their new herbicides in terms of their likely volume potential in the market. Research International was briefed to adapt a simulated test market procedure...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Dany Theunens, Stafford Crossman
June 15, 1988

Research papers

Forecasting the sales impact of new product improvement

This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lynn Y.S. Lin, Stephen Factor
Company: Burke, Inc.
October 26, 1987

Research papers

New product introduction based on pre-test market data

In this paper the current version of a pre-test market system will be described which is designed to perform a comprehensive analysis of individual choice, perception and preference data, offers different ways to compute market share estimates, takes...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Ingo Böckenholt, Wolfgang Gaul
October 26, 1987