You searched for: ""

The results has been filter on Tags containing Usage .
ANA has found 42 results for you, in 190 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976

Research reports

Research on hot canned meat products for Fray Bentos

In this part of the research,the objectives were to examine the Hot Canned Meatsarea and the imagery of Fray Bentos within it amongstusers and lapsing users of Hot Canned Meats.The specific objectives were:1. To examine in detail usage and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976

Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Gardeners' attitudes to pruners

For a number of years, Wilkinson Sword have producedan extensive range of Garden Pruners. This researchwas done to provide qualitative information ongardeners' attitudes to Pruners with a view to aiding in the design and positioning of new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976

Research reports

Research on Goddards Embrocation

The product is virtually restricted to theLondon area. There is no research data on whouses it or how it is used, but its incidence ofusage is likely to be very low. The questionnaire has been designed toobtain some minimum information through...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1974

Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973

Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973

Research reports

Lavatory hygene

The research was required to explore attitudes towards"disinfecting'' in general and "disinfecting" the lavatoryin particular with particular reference to the smellsappropriate to disinfectants in different situations but,again, with particular...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973