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Gardeners' attitudes to pruners

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

For a number of years, Wilkinson Sword have produced an extensive range of Garden Pruners. This research was done to provide qualitative information on gardeners' attitudes to Pruners with a view to aiding in the design and positioning of new generations of Wilkinson Sword Pruners. The specific objectives to explore:

1. Gardeners' general attitudes towards pruning;

2. Gardeners' attitudes towards pruners and their usage;

3. Comparative attitudes towards Wilkinson Sword pruners and competitive pruners;

4. Possible characteristics of new pruners from Wilkinson Sword.

CRAM/Peter Cooper Archive

Author

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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/gardeners-attitudes-to-pruners