Research on hot canned meat products for Fray Bentos

Date of publication: September 1, 1976


In this part of the research, the objectives were to examine the Hot Canned Meats area and the imagery of Fray Bentos within it amongst users and lapsing users of Hot Canned Meats. The specific objectives were:

1. To examine in detail usage and attitudes towards Hot Canned Meats;

2. To explore reasons for declining or lapsing usage of Hot Canned Meats;

3. To explore the imagery of Fray Bentos compared to other brands.

CRAM/Peter Cooper Archive


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