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Qualitative research on Veuve Du Vernay advertising

Date of publication: July 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Four advertising concept alternatives for Veuve du Vernay has been developed in a fairly finished Press form. The research was therefore required to evaluate these alternatives against targeted market attitudes to buying, serving and receiving Veuve du Vernay.

CRAM/Peter Cooper Archive

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Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising