Resources Library by ANA

The marketing of financial services to the corporate sector

This paper deals with the growing interest in the marketing of services to the corporate sector. It takes as an example the marketing of financial services which in the United Kingdom is receiving increasing attention from a wide range of financial...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Lionel Gordon

June 15, 1986

The co-ordination of the research and creative functions in a large advertising agency

Ogilvy & Mather Limited is a large UK advertising agency, part of a group which includes large agencies in three other countries with smaller offices in a further three countries. Six months ago the London agency reorganised the way in which...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Authors: Mick Williamson, Julia Ann Burdus

Company: Ogilvy

June 1, 1966

Maintaining the representativeness of results from an audience measurement panel

This paper discusses issues relating to the representativeness of data obtained from an audience measurement panel. The paper gives a broad overview of most factors which have a key influence on representativeness but concentrates on the practical...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Alan Yates, Peter Doe

May 1, 1994

2020 Vision

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will...

Catalogue: Insights Festival 2020

Authors: Helenor Gilmour, Pete Maginn

September 15, 2020

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 14, 1973

Qualitative research into Mcwan's export advertising in Scotland

At present consideration is being given to the problem ofhow the Export TV campaign in Scotland should be progressed. The current creative strategy is still considered relevant,i.e. the job Export advertising in Scotland is expected toperform is...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 8, 1975

Social research for planning purposes in a large urban authority

This paper examines each of these themes in their implications for local government social research and relates them to studies carried out by the Greater London Council. Within the context of the powers granted to it by the London Government Act,...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Norman Perry, Jennifer Owen

June 15, 1973

What consumerism means for market research

The purpose of this paper is to suggest some of the implications of this consumerist movement upon our own market research activities. I begin with a brief historical account of how it has developed in the United Kingdom - a development which is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Peter Menneer

June 15, 1973

Data-banks in theory and in practice

Data-banks do not grow up on their own. They are constrained by the objectives of the researchers or administrators who build them, and by the institution or environment that they relate to. Ideally they imply and require systematic planning. In...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Naomi E. Mcintosh

September 1, 1973