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Research papers

Well, what can we learn from each other?

The intent of this paper is to explore the differences between the U.S. and Europe in terms of the level of research sophistication the use of specific methodologies, the attitudes of researchers in terms of their general orientation and working...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard S. Halpern
March 1, 1979
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Citation

Halpern, R. S. (1979a, March 01). Well, what can we learn from each other?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/well-what-can-we-learn-from-each-other-


Research papers

Evaluation for democracy

Despite the recent rapid growth in applied social science, the results of that collaboration between research and policy-making have been disappointing (e.g. the American War on Poverty). Two British examples of national action-research experiments...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Tony F. Marshall, Suzan M. Fairhead, D. J.I. Murphy, S. C. Iles
December 1, 1978
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Citation

Marshall, Fairhead, Murphy and Iles (1978a, December 01). Evaluation for democracy. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/evaluation-for-democracy


Research papers

Social research and democratic participation

The specific theme of this paper is the relation between social research and democratic participation, and in this context I shall return later to the question of the provision of information as an important element of democracy. Initially, however,...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Thomas Burton Bottomore
December 1, 1978
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Citation

Bottomore, T. B. (1978a, December 01). Social research and democratic participation. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/social-research-and-democratic-participation


Research papers

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children
Author: Vivienne G.T. Price
October 1, 1978
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Citation

Price, V. G. (1978a, October 01). Constraints and opportunities in children's television advertising. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/constraints-and-opportunities-in-children-s-television-advertising


Research papers

Experiences with two types of scales for measuring attitudes in children's market research

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Catalogue: Seminar 1978: Researching Children
Author: Eberhardi Lebender
October 1, 1978
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Citation

Lebender, E. (1978a, October 01). Experiences with two types of scales for measuring attitudes in children's market research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/experiences-with-two-types-of-scales-for-measuring-attitudes-in-children-s-market-research


Research papers

Adding value to a British bank

This paper presents an interim case history of the development of one such campaign for the Midland Bank targeted at the market for new personal accounts in England and Wales. It concentrates on similarities to rather than differences from other mass...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Charles Channon
June 14, 1978
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Citation

Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/adding-value-to-a-british-bank


Research papers

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
February 1, 1978
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Citation

Lion and Braun (1978a, February 01). A method for processing Kelly Grids. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/a-method-for-processing-kelly-grids


Research papers

Sense and non-sense in cluster analysis

Cluster analysis has become a very popular multivariate method in market research during the last five to seven years. Its wide propagation does this method probably owe to the simplicity of its basic ideas. But contrary to this simplicity stand some...

Catalogue: Paper 1978: Analysis of Data
Author: Gunda Opfer
February 1, 1978
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Citation

Opfer, G. (1978a, February 01). Sense and non-sense in cluster analysis. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/sense-and-non-sense-in-cluster-analysis


Research papers

What people say...

Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all...

Catalogue: Seminar 1977: Social Research
Author: Alain Kling
December 1, 1977
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Citation

Kling, A. (1977a, December 01). What people say... . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/what-people-say-