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Experiences with two types of scales for measuring attitudes in children's market research

Date of publication: October 1, 1978

Catalogue: Seminar 1978: Researching Children

Author: Eberhardi Lebender

Abstract:

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Eberhardi Lebender

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Research Papers

Measuring involvement with editorial content

Catalogue: WM3 2007

Authors: Bobby Calder, Edward Malthouse

 

June 3, 2007

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Citation

Calder and Malthouse (2007a, June 03). Measuring involvement with editorial content. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-involvement-with-editorial-content


Research Papers

Measuring children's media consumption effectively

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Manuel Daehler, Stephanie Weiss

 

June 21, 2005

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Citation

Daehler and Weiss (2005a, June 21). Measuring children's media consumption effectively. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-children-s-media-consumption-effectively


Research Papers

Efficiently measuring opinions in the capital market

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Authors: Luiz Fernando Lopes Filho, Elaine Restier, Luiz Sá Lucas, Eduardo Werneck

 

September 19, 2004

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Citation

Filho, Restier, Sá Lucas and Werneck (2004a, September 19). Efficiently measuring opinions in the capital market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/efficiently-measuring-opinions-in-the-capital-market


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Fad and progress in motivation research Authors: Herta Herzog
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Lebender, E. (1978a, October 01). Experiences with two types of scales for measuring attitudes in children's market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/efficiently-measuring-opinions-in-the-capital-market