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Experiences with two types of scales for measuring attitudes in children's market research

Date of publication: October 1, 1978

Catalogue: Seminar 1978: Researching Children

Author: Eberhardi Lebender

Abstract:

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Eberhardi Lebender

Author

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Citation

Lebender, E. (1978a, October 01). Experiences with two types of scales for measuring attitudes in children's market research. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/experiences-with-two-types-of-scales-for-measuring-attitudes-in-children-s-market-research