Abstract:
The intent of this paper is to explore the differences between the U.S. and Europe in terms of the level of research sophistication the use of specific methodologies, the attitudes of researchers in terms of their general orientation and working philosophy, the business climate in which they are working and the constraints that each faces. The question "What can we learn from each other?" is divided in two parts: issues dealing with specific methodologies and issues dealing with more general considerations.
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