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Date of publication: December 1, 1977

Author: Alain Kling

Abstract:

Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all the more relevant, and this is what this paper attempts to illustrate.

Alain Kling

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