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What people say...

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Author: Alain Kling

Abstract:

Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all the more relevant, and this is what this paper attempts to illustrate.

Alain Kling

Author

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Case Studies

Choosing among alternative promotions

Catalogue: Seminar 1972: Panels

Authors: P. DeIepine, Alain Kling

 

June 15, 1972

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Citation

DeIepine and Kling (1972a, June 15). Choosing among alternative promotions. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/choosing-among-alternative-promotions


Research Papers

How much to invest in this research?

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Hong Tia, Alain Kling

 

September 1, 1978

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Citation

Tia and Kling (1978a, September 01). How much to invest in this research?. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/how-much-to-invest-in-this-research-


Research Papers

"What if" this promotion had not been run at all?

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Alain Kling

 

June 15, 1976

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Citation

Kling, A. (1976a, June 15). "What if" this promotion had not been run at all?. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/-what-if-this-promotion-had-not-been-run-at-all-


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Citation

Kling, A. (1977a, December 01). What people say... . ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/-what-if-this-promotion-had-not-been-run-at-all-