Abstract:
Is becoming clearer and clearer that Market Research, as a member of Social Research, does not work exclusively for marketing firms any longer, but often works as well at resolving many types of social problems, this fertile duality seems to be all the more relevant, and this is what this paper attempts to illustrate.
Case Studies
Choosing among alternative promotions
Catalogue: Seminar 1972: Panels
Authors: P. DeIepine, Alain Kling
 
June 15, 1972
Research Papers
How much to invest in this research?
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hong Tia, Alain Kling
 
September 1, 1978
Research Papers
"What if" this promotion had not been run at all?
Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Alain Kling
 
June 15, 1976
