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Clark, D. A. (1970a, September 01). Looking beyond the immediate market. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/looking-beyond-the-immediate-market
Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice
Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved May 21, 2024, from
Farmer and Webb (1969a, November 01). Distribution of a British national daily newspaper. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/distribution-of-a-british-national-daily-newspaper
Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved May 21, 2024, from
Gregory, W. (1969a, June 15). Researching research the market for TV commercials pre-testing. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/researching-research-the-market-for-tv-commercials-pre-testing
Broadbent and Mooney (1968a, June 15). Can informant claims on product purchase made at an interview be used for media planning?. ANA - ESOMAR. Retrieved May 21, 2024, from
Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels
Clarke, K. (1968a, May 01). Problems of fact-finding in marketing to farmers. ANA - ESOMAR. Retrieved May 21, 2024, from
https://ana.esomar.org/documents/problems-of-fact-finding-in-marketing-to-farmers