Resources Library by ANA

Stratification of consumption

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Catalogue: The European Marketing Research Review 1970

Author: Gunter Wiswede

June 15, 1970

Attitudinal research on Rolaids ant-acid tables

The objectives of this research were:1. To identify heavy and light users of antacids in relation to socio-economic factors.2. To identify the regular brands used, by name and type (i.e.liquid or tablet) and length of time they have been purchased.3....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1970

Measuring level of consumption, an alternative to classification of socio-economic status

In the present study, an alternative is offered to the methods of socio-economic stratification. The proposed method is based on the idea that socio-economic status also manifests itself in the level of consumption of the respondents. The study uses...

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: T. Corman, H. van der Zee, H. Hart

June 15, 1969

Short term diaries

Information about events which happen with great regularity are, individually, of such small importance that no individual could be relied on to list them accurately from memory. But each individual event, when added together, can have very important...

Catalogue: ESOMAR Congress 1968

Authors: John Bermingham, Bryan A. Bates

June 15, 1968

Employment of econometric methods in forecasting the consumption of plastic materials

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966

Authors: Henk L. Bos, Louise Perruche

September 1, 1966

Employment of econometric methods in forecasting the consumption of plastic materials (French)

This paper sets out to describe the methods employed to make forecasts of the medium-term consumption (1970 and 1975) of plastics in the E. E. C. countries. Great Britain and the United States. Researches were conducted into the "EUROPLASTICS"; these...

Catalogue: ESOMAR Congress 1966

Authors: Henk L. Bos, Louise Perruche

September 1, 1966

Long-range weather forecasting (3 years) and its application to market research

In the industrial field, which has been interested in this work since the foundation of the S.C.E.A.M., the applications of these weather forecasts bring to market research the meteorological factor which it had lacked until then, and which disturbs...

Catalogue: The European Marketing Research Review 1966

Authors: René Viart, Henri Roquetanifere

August 1, 1966

The concept of reference-group and group influence patterns

This report is aimed at pointing out the influence and relevance of the group-reference theory on consumption and at indicating a subject for study which, if properly analysed and deepened by marketing and advertising experts, may turn out an...

Catalogue: ESOMAR Congress 1964

Author: Giampaolo Fabris

Company: DOXA

June 15, 1964

Study of a previsional model for industrial good demand

Italian demand of ball-bearings has been examined considering first setting demand apart from replacement demand. We assume as: First-setting demand s that part, part of total consumption of ball-bearing destined to industries producing goods in...

Catalogue: ESOMAR Congress 1964

Author: Gian Mario Rossignolo

June 15, 1964