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Long-range weather forecasting (3 years) and its application to market research

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Authors: René Viart, Henri Roquetanifere

Abstract:

In the industrial field, which has been interested in this work since the foundation of the S.C.E.A.M., the applications of these weather forecasts bring to market research the meteorological factor which it had lacked until then, and which disturbs certain production rates and sales as much as 30 to 50 per cent. These applications are the subject of the basic studies which are set out in broad outline below.

René Viart

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Henri Roquetanifere

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Research Papers

The application of survey methods to forecasting

Catalogue: ESOMAR Conference 1960

Author: Klaus von Dohnanyi

 

September 13, 1960

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Citation

von Dohnanyi, K. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved May 24, 2025, from


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The application of survey methods to forecasting

Catalogue: ESOMAR Conference 1960

Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh

 

September 13, 1960

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Horn et al. (1960a, September 13). The application of survey methods to forecasting. ANA - ESOMAR. Retrieved May 24, 2025, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-116


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Market research and forecasting for the chemical industry

Catalogue: ESOMAR/WAPOR Congress 1967

Author: B. N. Hutchesson

 

August 1, 1967

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Hutchesson, B. N. (1967a, August 01). Market research and forecasting for the chemical industry . ANA - ESOMAR. Retrieved May 24, 2025, from


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Citation

Viart and Roquetanifere (1966a, August 01). Long-range weather forecasting (3 years) and its application to market research. ANA - ESOMAR. Retrieved May 24, 2025, from


https://ana.esomar.org/documents/market-research-and-forecasting-for-the-chemical-industry-