Abstract:
In the industrial field, which has been interested in this work since the foundation of the S.C.E.A.M., the applications of these weather forecasts bring to market research the meteorological factor which it had lacked until then, and which disturbs certain production rates and sales as much as 30 to 50 per cent. These applications are the subject of the basic studies which are set out in broad outline below.
This could also be of interest:
Research Papers
The application of survey methods to forecasting
Catalogue: ESOMAR Conference 1960
Author: Klaus von Dohnanyi
 
September 13, 1960
Research Papers
The application of survey methods to forecasting
Catalogue: ESOMAR Conference 1960
Authors: W. Horn, M. Barioux, Jacques de Felice, A. C. H. Kuypers, P. de Wolff, J. Saltmarsh
 
September 13, 1960
Research Papers
Market research and forecasting for the chemical industry
Catalogue: ESOMAR/WAPOR Congress 1967
Author: B. N. Hutchesson
 
August 1, 1967
