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Long-range weather forecasting (3 years) and its application to market research

Date of publication: August 1, 1966

Catalogue: The European Marketing Research Review 1966

Authors: René Viart, Henri Roquetanifere

Abstract:

In the industrial field, which has been interested in this work since the foundation of the S.C.E.A.M., the applications of these weather forecasts bring to market research the meteorological factor which it had lacked until then, and which disturbs certain production rates and sales as much as 30 to 50 per cent. These applications are the subject of the basic studies which are set out in broad outline below.

René Viart

Author

This is a long description of some author details.

Henri Roquetanifere

Author

This is a long description of some author details.

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Citation

Viart and Roquetanifere (1966a, August 01). Long-range weather forecasting (3 years) and its application to market research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/long-range-weather-forecasting-3-years-and-its-application-to-market-research