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Stratification of consumption

Date of publication: June 15, 1970

Catalogue: The European Marketing Research Review 1970

Author: Gunter Wiswede

Abstract:

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Gunter Wiswede

Author

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Research Papers

Social stratification in survey research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Authors: Gerhard Baumert, Eugen Lupri

 

June 15, 1962

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Citation

Baumert and Lupri (1962a, June 15). Social stratification in survey research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/social-stratification-in-survey-research


Research Papers

TV Consumption is growing

Catalogue: WM3 2009: Change Is In The Air...

Authors: Jacques Braun, Alexandre Callay

Company: Mediametrie

May 7, 2009

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Citation

Braun and Callay (2009a, May 07). TV Consumption is growing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/tv-consumption-is-growing


Research Papers

The consumption pioneers

Catalogue: ESOMAR Conference 1960

Author: Jan Stapel

 

June 15, 1960

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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-110


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Citation

Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-110