
Date of publication: June 15, 1970
Catalogue: The European Marketing Research Review 1970
Author: Gunter Wiswede
Abstract:
The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.
This is a long description of some author details.
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The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
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Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved June 04, 2025, from
https://ana.esomar.org/documents/stratification-of-consumption