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Stratification of consumption

Date of publication: June 15, 1970

Catalogue: The European Marketing Research Review 1970

Author: Gunter Wiswede

Abstract:

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Gunter Wiswede

Author

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Research Papers

Social stratification in survey research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems

Authors: Gerhard Baumert, Eugen Lupri

 

June 15, 1962

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Citation

Baumert and Lupri (1962a, June 15). Social stratification in survey research. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/social-stratification-in-survey-research


Research Papers

The consumption pioneers

Catalogue: ESOMAR Conference 1960

Author: Jan Stapel

 

June 15, 1960

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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/the-consumption-pioneers-110


Research Papers

Measuring level of consumption, an alternative to classification of socio-economic status

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: T. Corman, H. van der Zee, H. Hart

 

June 15, 1969

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Citation

Corman, van der Zee and Hart (1969a, June 15). Measuring level of consumption, an alternative to classification of socio-economic status. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/measuring-level-of-consumption-an-alternative-to-classification-of-socio-economic-status


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Citation

Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/measuring-level-of-consumption-an-alternative-to-classification-of-socio-economic-status