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Stratification of consumption

Date of publication: June 15, 1970

Catalogue: The European Marketing Research Review 1970

Author: Gunter Wiswede

Abstract:

The object of this paper is to analyse some of the relationships which exist between social status and prestige, on the one hand, and consumers' behaviour, on the other.

Gunter Wiswede

Author

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Citation

Wiswede, G. (1970a, June 15). Stratification of consumption. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/stratification-of-consumption