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Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967
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Citation

Sittenfeld, H. (1967a, June 15). Reflections on the possibilities of image research in the area of tourism . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reflections-on-the-possibilities-of-image-research-in-the-area-of-tourism-


Research papers

The advertisement or the consumer? Which should we examine?

Most of the approaches were instituted when a simple conversion theory of advertising effectiveness was generally accepted. We now, however, have a more sophisticated view of consumer behaviour, and are beginning to accept that advertising may have...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Gerald de Groot
June 15, 1967
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Citation

de Groot, G. (1967a, June 15). The advertisement or the consumer? Which should we examine?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-advertisement-or-the-consumer-which-should-we-examine-


Research papers

Advertising for consumer durable goods

The three main papers of this seminar do not deal explicitly with problems of a conceptual approach of the way advertising for consumer durable works. Dr. Joyce in his paper even expressly disregards the implications of advertising for this class of...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: H. A. van Stiphout
Company: Philips International
June 15, 1967
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Citation

van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-for-consumer-durable-goods


Research papers

Patterns in the ways that advertising works

The paper has been developed as a generalisation of the conditions where certain methods, advice and cautions are in order on the choice and interpretation of research. Two main ideas are brought out: the importance of the product to a person and the...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Charles W. Clunies-Ross
Company: Nestlé
June 15, 1967
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Citation

Clunies-Ross, C. W. (1967a, June 15). Patterns in the ways that advertising works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/patterns-in-the-ways-that-advertising-works


Research papers

The Club Méditerranée

The basis of this paper is a research study carried out on behalf of the Club Mediterranee by CPV Promos and our appreciation must be extended to the Club for their agreement to publish all the information given here.

Catalogue: Seminar 1967: Travel and Tourism
Author: C. N. Cole
June 15, 1967
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Citation

Cole, C. N. (1967a, June 15). The Club Méditerranée. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-club-m-diterran-e


Research papers

Tourist market research from viewpoint of an (official) national tourist organisation

Compared to consumer and production goods industries, market research (meaning thereby above all field research) has been rather scarce in tourism. These last years, an increasing activity could be observed in this field. Yet, initiative has been...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Paul Risch, Jost Krippendorf, Jacques Antoine, Robert Irvine
June 15, 1967
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Citation

Risch, Krippendorf, Antoine and Irvine (1967a, June 15). Tourist market research from viewpoint of an (official) national tourist organisation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tourist-market-research-from-viewpoint-of-an-official-national-tourist-organisation-


Research papers

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism
Author: J. F. A. de Soet
Company: Air France-KLM Group
June 15, 1967
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Citation

de Soet, J. F. (1967a, June 15). Wanted!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wanted-


Research papers

The tour operator's point of view

The past decade has seen an enormous growth in the number of persons from the United Kingdom taking an annual holiday outside the country. Within an overall growth of the market, the most prominent feature has been the increase in the number of...

Catalogue: Seminar 1967: Travel and Tourism
Author: Peter B. Mooney
June 15, 1967
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Citation

Mooney, P. B. (1967a, June 15). The tour operator's point of view . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-tour-operator-s-point-of-view-


Research papers

How advertising works

I am delighted to have this opportunity to share opinions with you in a discussion of how advertising works. It is a subject of much discussion and little agreement. A useful starting point in considering how advertising works is to reflect briefly...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Thornton C. Lockwood
June 15, 1967
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Citation

Lockwood, T. C. (1967a, June 15). How advertising works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-advertising-works