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Research reports

Report on qualitative research on Bisto Labelling

Ranks, Hovis McDougall wish to use Bisto labelling as ageneral case for responses to the Trade DescriptionsAct which will come into force in 1973. The objectives of the research were therefore to assessthe probable reaction to the new labelling...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1972
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Citation

, C. (1972a, July 23). Report on qualitative research on Bisto Labelling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-bisto-labelling


Research papers

Micro-analytic behavioural simulation models (French)

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
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Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models-french-


Research papers

Micro-analytic behavioural simulation models

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
×

Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models


Research papers

Comments on the paper by Miss Bernhard and Mr. Baur (French)

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur-french-


Research papers

Comments on the paper by Miss Bernhard and Mr. Baur

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Volker Just
May 3, 1971
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Citation

Just, V. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur


Research papers

The use of attitude data in the short-term forecasting of durable expenditure

This paper outlines some current research being conducted at the London Business School, sponsored by the Leverhulme Trust in conjunction with the Gallup Poll, into how market survey data can be used to measure the state of consumer expectations and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Gordon Heald
September 1, 1970
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Citation

Heald, G. (1970a, September 01). The use of attitude data in the short-term forecasting of durable expenditure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-attitude-data-in-the-short-term-forecasting-of-durable-expenditure


Research papers

Looking beyond the immediate market

The paper shows what happens when a company selling an industrial product to a small, closely-knit market looks beyond this immediate market to the much more complex and fragmented market which originates the demand for the product. The survey had...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: D. A. Clark
September 1, 1970
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Citation

Clark, D. A. (1970a, September 01). Looking beyond the immediate market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/looking-beyond-the-immediate-market


Research papers

The growth of the chemical industry's markets in Europe (French)

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe-french-


Research papers

The growth of the chemical industry's markets in Europe

The aim of this report is to describe the main factors which will determine the growth of the plastics industry in Europe during the next few years. For this purpose, and using examples taken from the fertiliser, synthetic rubber, plastics and...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Aviron
August 1, 1967
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Citation

Aviron, P. (1967a, August 01). The growth of the chemical industry's markets in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-growth-of-the-chemical-industry-s-markets-in-europe