Abstract:
Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall define this class of models by the criteria: - micro-analytic; - behavioural. The objective of these models being to forecast the effects of marketing strategies elaborated by the user, these models are predictive and not normative. Then we shall try to evaluate the specific contribution of the micro-analytic and behavioural models to the practice of marketing.
Research Papers
Decision making in a changing environment (French)
Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski
 
September 2, 1979
Research Papers
Concerning the increasing quantity of data supplied for a market survey (French)
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Jean Paul Aimetti, Jean Luis Brousse
 
June 15, 1972
