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Micro-analytic behavioural simulation models (French)

Date of publication: June 15, 1971

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Jean-Philippe Faivre

Abstract:

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall define this class of models by the criteria: - micro-analytic; - behavioural. The objective of these models being to forecast the effects of marketing strategies elaborated by the user, these models are predictive and not normative. Then we shall try to evaluate the specific contribution of the micro-analytic and behavioural models to the practice of marketing.

Jean-Philippe Faivre

Author

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Research Papers

Decision making in a changing environment (French)

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Jean-Paul Frappa, Jean-Philippe Faivre, Michel Barjanski

 

September 2, 1979

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Citation

Frappa, Faivre and Barjanski (1979a, September 02). Decision making in a changing environment (French). ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/decision-making-in-a-changing-environment-french-


Research Papers

Concerning the increasing quantity of data supplied for a market survey (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Jean Paul Aimetti, Jean Luis Brousse

 

June 15, 1972

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Citation

Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey (French). ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/concerning-the-increasing-quantity-of-data-supplied-for-a-market-survey-french-


Research Papers

The evolution of forecasting methods and of their integration in business decision-making (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: Daniel Bachelet, Michel Salomon

 

August 1, 1971

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Citation

Bachelet and Salomon (1971a, August 01). The evolution of forecasting methods and of their integration in business decision-making (French). ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making-french-


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Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models (French). ANA - ESOMAR. Retrieved September 25, 2023, from


https://ana.esomar.org/documents/the-evolution-of-forecasting-methods-and-of-their-integration-in-business-decision-making-french-