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Comments on the paper by Miss Bernhard and Mr. Baur

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Volker Just

Abstract:

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of Bernhard/Baur as to the development of general marketing models based on quantitative and qualitative factors.

Volker Just

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Research Papers

Comments on the paper by Miss Bernhard and Mr. Baur (French)

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Pierre Bessis

 

May 3, 1971

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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur (French). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-miss-bernhard-and-mr-baur-french-


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Comments on the paper by Mr. Assael and Mr. Conran

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: S. B. Gibbs

 

February 1, 1975

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Citation

Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran


Research Papers

Comments on the paper by Mr. Wren and Mr. Taylor

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Volker Just

 

May 3, 1971

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Citation

Just, V. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor


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Citation

Just, V. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor