Comments on the paper by Miss Bernhard and Mr. Baur

Author: Volker Just

Abstract:

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of Bernhard/Baur as to the development of general marketing models based on quantitative and qualitative factors.

Volker Just

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