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Comments on the paper by Miss Bernhard and Mr. Baur

Date of publication: May 3, 1971

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research

Author: Volker Just

Abstract:

Forecasting studies should not however restrain to descriptive explanations of a phenomenon, but lead also to the detection of marketing variables. For if you want to develop a potential market, marketing decisions have been given in the paper of Bernhard/Baur as to the development of general marketing models based on quantitative and qualitative factors.

Volker Just

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Citation

Just, V. (1971a, May 03). Comments on the paper by Miss Bernhard and Mr. Baur. ANA - ESOMAR. Retrieved May 13, 2025, from


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