You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Seminar 1976: Beyond Vehicle Audiences.
ANA has found 18 results for you, in 240 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Qualitative media research in practice

Quantitative media research is regularly undertaken in the Netherlands, such as the TON and NOP surveys, to mention but two. Qualitative media research is regularly discussed in the Netherlands, as for instance, at Media Work Group meetings and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Sikke Bakker
March 10, 1976
×

Citation

Bakker, S. (1976a, March 10). Qualitative media research in practice . ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/qualitative-media-research-in-practice-


Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976
×

Citation

Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/images-of-press-media


Research papers

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Yves Evrard, Jacques Obadia
March 1, 1976
×

Citation

Evrard and Obadia (1976a, March 01). Perception of magazines. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/perception-of-magazines


Research papers

Reader magazine relationship and advertising effectiveness

The attitude of a magazines' selection by the reader himself indicates a system of preferences towards specific magazines based on values, which are not to be explained by reading probabilities only and which finally could be explained by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Dieter Müller-Veeh
March 1, 1976
×

Citation

Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness


Research papers

Advertisement post tests in magazines

This paper describes the methods of measuring the effectivity of ads in print media after their insertion, in the competitive environment . The traditional methods for measuring physical contacts are recognition and recall. A discussion of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Eva Maria Hess
Company: Media Markt Analysen GmbH & Co. KG
March 1, 1976
×

Citation

Hess, E. (1976a, March 01). Advertisement post tests in magazines. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/advertisement-post-tests-in-magazines


Research papers

A study of the effects of printing quality on the readers' perceptions of magazine advertisements

Advertisers and agencies pay considerable attention to the quality of colour reproduction in print advertisements.This paper is concerned with the extent and manner in which inevitable variations in reproduction between different magazines, caused by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Alan Smith
March 1, 1976
×

Citation

Smith, A. (1976a, March 01). A study of the effects of printing quality on the readers' perceptions of magazine advertisements. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/a-study-of-the-effects-of-printing-quality-on-the-readers-perceptions-of-magazine-advertisements


Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976
×

Citation

Marton, L. (1976a, March 01). Cinema versus television. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/cinema-versus-television


Research papers

The usage of qualitative media research data in the practice of media planning

The purpose of this paper is to show how quantitative and qualitative media research data can be used in every step of advertising planning and especially in the practice of the media planning. This practice is the situation in The Netherlands at...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Bonny G.J. Stoelinga
March 1, 1976
×

Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research papers

Media research beyond the gap

There is a gap between the stimulus which an advertisement offers to the consumer and the response which it evokes; there is a gap between the medium as it is designed by its editorial staff and the medium as it is used by its audience; there is a...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Authors: Douglas Richardson, Tom Corlett
March 1, 1976
×

Citation

Richardson and Corlett (1976a, March 01). Media research beyond the gap. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/media-research-beyond-the-gap