You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Evaluation Research.
ANA has found 139 results for you, in 256 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Birds Eye Peas commercials

Three new advertising routes have been developed for BirdsEye Peas and were available for pulse slide exposure toconsumers. The general objectives of this research were to evaluatethe appeal of these three approaches. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research reports

Qualitative research into a brand image for project Certain

As a further stage in the development of a new sanitarytowel from Pears, the agency has developed six conceptsto be evaluated in the context of a new, slim sanitarytowel in an effort to produce a suitable brand image.Four concepts described a 'slim'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Qualitative research into a brand image for project Certain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-brand-image-for-project-certain


Research reports

Qualitative research on 'incident' commercial

'Incident' is a new fragrance for women, designed to appealprimarily to:Single girls aged 17-22 years who regularly use a fragrance duringthe daytime.A secondary target is all women aged 15-35 years who use afragrance regularly during the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Qualitative research on 'incident' commercial . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-incident-commercial-


Research reports

Qualitative research on project Trudeau

Preliminary research is undertaken for a new range ofcake mixes from Gales. From these research findingsthree of the four product ideas put forward failed toarouse consumer interest. However, some potential fora Honey Cake from Gales was discovered....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research on project Trudeau. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-trudeau


Research reports

Qualitative research into the TSA corporate adverting campaign

Lintas Ltd. in conjunction with the COl are currentlydeveloping a new corporate advertising campaign for theTraining Services Agency. The purpose of the campaignis to create a more informed and sympathetic attitudeamongst employers, employees and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Qualitative research into the TSA corporate adverting campaign . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-tsa-corporate-adverting-campaign-


Research reports

Research into 'bitterman' and 'our house' advertising for Ind Cope

Advertising for Ansells Bitter and Tetley Bitter in theMidlands and the North has been based on a similar format,the Bitterman. In the South, however, the decisionwas taken not to adopt the 'Bitterman' approach. However,it is felt that there could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
×

Citation

, C. (1975a, November 01). Research into 'bitterman' and 'our house' advertising for Ind Cope. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-bitterman-and-our-house-advertising-for-ind-cope


Research papers

Evaluation of the effectiveness of a drug counselling training program

The drug abuse has become one of the major problems of the nation, and as a response to increased demand for programs and experts to meet treatment and preventive needs. As part of these efforts the National Institute of Mental Health has been...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Katherin Marton
August 1, 1975
×

Citation

Marton, K. (1975a, August 01). Evaluation of the effectiveness of a drug counselling training program . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-of-the-effectiveness-of-a-drug-counselling-training-program-


Research papers

Measuring multiple deprivation

As a result public discussion of social issues is now increasingly focussed not on the mass of the people, but on those suffering extreme misfortune. When concerned for this unfortunate minority concentrates on income, its members have been referred...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Richard Berthoud
August 1, 1975
×

Citation

Berthoud, R. (1975a, August 01). Measuring multiple deprivation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-multiple-deprivation


Research papers

Evaluating an ongoing income maintenance programme

A secondary analysis of an unemployment survey in Toronto was conducted for the Canadian Unemployment Insurance Commission. (U.I.C.).The survey was of particular interest to the U.I.C. because it provided data on financial adjustment and job search...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Bernard Portis
August 1, 1975
×

Citation

Portis, B. (1975a, August 01). Evaluating an ongoing income maintenance programme. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluating-an-ongoing-income-maintenance-programme