Qualitative research into a brand image for project Certain
Abstract:
As a further stage in the development of a new sanitary towel from Pears, the agency has developed six concepts to be evaluated in the context of a new, slim sanitary towel in an effort to produce a suitable brand image. Four concepts described a 'slim' towel with no cues as to actual size. Two concepts dealt with a very thin towel, the size of which was actually portrayed in the concepts.
This could also be of interest:
Research Reports
Qualitative name research for Project Certain
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Creation of a brand image for a new product
Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
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Research Reports
Qualitative research into Project Omega
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
