Abstract:
Three new advertising routes have been developed for Birds Eye Peas and were available for pulse slide exposure to consumers. The general objectives of this research were to evaluate the appeal of these three approaches.
This could also be of interest:
Research Reports
Qualitative research on 'no additives' advertising for Birds Eye Peas
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
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Research Reports
Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 3, 1974
Research Reports
Advertising research on a new Birds Eye Peas TV commercial
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 3, 1971
