Abstract:
Three new advertising routes have been developed for Birds Eye Peas and were available for pulse slide exposure to consumers. The general objectives of this research were to evaluate the appeal of these three approaches.
Research Reports
Qualitative research on 'little things' pea advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1974
Research Reports
Qualitative research on 'sweet as the moment' tv campaign for birds eye peas
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 8, 1975
Research Reports
Qualitative research on 'no additives' advertising for Birds Eye Peas
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
April 13, 1973
