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Birds Eye Peas commercials

Date of publication: April 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Three new advertising routes have been developed for Birds Eye Peas and were available for pulse slide exposure to consumers. The general objectives of this research were to evaluate the appeal of these three approaches. 

CRAM/Peter Cooper Archive

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Research Reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 13, 1973

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Citation

, C. (1973a, April 13). Qualitative research on 'no additives' advertising for Birds Eye Peas. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-no-additives-advertising-for-birds-eye-peas


Research Reports

Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 3, 1974

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Citation

, C. (1974a, November 03). Research report on I.Q.F Marrowfat peas prepared for Birds Eye Food Ltd.. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-report-on-i-q-f-marrowfat-peas-prepared-for-birds-eye-food-ltd-


Research Reports

Advertising research on a new Birds Eye Peas TV commercial

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 3, 1971

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Citation

, C. (1971a, December 03). Advertising research on a new Birds Eye Peas TV commercial. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial


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Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial