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Research papers

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001
Authors: Joshua D. Clinton, John S. Lapinski
February 11, 2001
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Citation

Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television


Research papers

Research, politics, and the web can mix

This paper presents results of a conjoint measurement study on a political platform. In terms of process, the paper first presents activities needed to take conjoint measurement from a personal interview to the Internet. In terms of results, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen
June 15, 2000
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Citation

Moskowitz, Gofman, Tangaturthy, Manchaiah and Cohen (2000a, June 15). Research, politics, and the web can mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-politics-and-the-web-can-mix


Research papers

Public opinion migrants, brand migrants

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
June 15, 1999
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Citation

Calvo and Mizrahi (1999a, June 15). Public opinion migrants, brand migrants. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants


Research papers

Public opinion migrants, brand migrants (Spanish)

This paper shows how the analytical tools used in demographic research can also be useful for voting behavior research and marketing research about mass consumption. We develop origin-destination matrices of voters and consumers and derive indicators...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Alain Mizrahi, Juan Jose Calvo
June 15, 1999
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Citation

Mizrahi and Calvo (1999a, June 15). Public opinion migrants, brand migrants (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-opinion-migrants-brand-migrants-spanish-


Research papers

Opinion polling

This chapter focuses on the use of research of the public to provide results and analysis for publication in the media or for use by political parties andcandidates.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Humphrey Taylor
September 1, 1998
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Citation

Taylor, H. (1998a, September 01). Opinion polling . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opinion-polling-


Research papers

Politicians on the political market in Poland

This paper discusses the political marketing problems inherent in the Polish new democracy. Since 1989 the political system has been developing in a state of constant change. It was very hard for voters to grasp the programs, goals and ideas...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Lena Kolarska-Bobinska, Piotr Starzynski
September 1, 1994
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Citation

Kolarska-Bobinska and Starzynski (1994a, September 01). Politicians on the political market in Poland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/politicians-on-the-political-market-in-poland


Research papers

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Partha Rakshit
September 1, 1994
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Citation

Rakshit, P. (1994a, September 01). Forecasting of elections in the world's largest democracy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-of-elections-in-the-world-s-largest-democracy


Research papers

Archibald Crossley

ARCHIBALD CROSSLEY originated many of today's market research techniques. Founder of Crossley Surveys., he is widely noted for having been the first to measure audiences with his Crossley Radio Ratings, an innovation that, in the 1920s, laid the...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Archibald Maddock Crossley
June 15, 1990
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Citation

Bartos and Crossley (1990a, June 15). Archibald Crossley. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/archibald-crossley


Research papers

Black options to apartheid

A socio-political study was conducted in the KwaZulu-Natal province of the Republic of South Africa in the second half of 1988 for the Indaba, a pressure group for constitutional change. It was conducted in an unstable environment on a topic related...

Catalogue: ESOMAR Congress 1989
Authors: Caroline M. A. Harben, Peter J. Badcock-Walters
September 1, 1989
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Citation

Harben and Badcock-Walters (1989a, September 01). Black options to apartheid. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/black-options-to-apartheid